about national baking week
When is National Baking Week?
National Baking Week 2009 will take place from the 19th to 25th October - so make sure you put it in your diary!
What is National Baking Week?
National Baking Week has been launched to encourage Britain to 'Get Baking!' During the week, we aim to show you the value and pleasures of home baking and how to make it a part of your daily life. Although we are all busy, turning on the oven and getting baking can quickly and easily produce fabulous food for you and your loved ones.
What do we mean by 'Bake 5'?
'Bake 5' are simple and quick recipes, using 5 main ingredients, taking just 5 minutes to prepare but giving great results. This site includes 5 savoury and 5 sweet recipes, one for each night of the week. We want to inspire you to 'Get Baking' and the easiest way is to Bake 5. Visit the recipes section of this site to see the Bake 5 recipes along with more complex ones for 'Easy Dinner Parties' and 'Weekend Treats'. We have also included some recipes for Halloween to make more of pumpkins than just lanterns.
Who's involved?
Baking Week 2008 involved nine key partners who joined together to 'Get Britain Baking'. Partners included Pyrex, Kenwood, Fairy, Schwartz, President Butter, Tate & Lyle, Allinson Flour, British Lion Eggs and Philadelphia. Check out the partners page to see why they got involved with Baking Week.
National Baking Week is more than just recipes - it's about how much fun baking can be.
National Baking Week Prizes!
To co-incide with National Baking Week 2008, competitions to win National Baking Week goodies and places on cookery courses were placed in national magazines, supermarkets and high street retailers.
In-Store Competitions included:
Asda
During National Baking Week displays were set up in ASDA Superstores and ASDA Living Stores across the UK, offering an instant free gift to customers who presented a proof of purchase for any piece of Pyrex. Shoppers were then entered into a competition to win a Kenwood Smoothie Maker and year's supply of Fairy all-in-one lemon dishwasher sachets.
Matalan
Matalan also got involved with National Baking Week by offering shoppers the chance to win a Family Food course for 2 people at the Swinton Park Hotel Cookery School, where ITV's School For Cooks is filmed. 50 runners up also had the chance to win a set of Pyrex comprising of glass ovenware and non-stick metal bakeware.
Woolworths
At selected Woolworths stores across the country, customers were offered the chance win 2 places on a Family Food course at Swinton Park Hotel or 5 runner-up prizes of £100 worth of Pyrex.
Pyrex Centres
Exclusive Goody Bags were available throughout National Baking Week at Pyrex Centres nationwide, including a recipe booklet with simple baking recipes and tips by Rosemary Shrager, handy product samples and money-off vouchers.
Magazine Competitions included:
BBC Good Food
Five BBC Good Food readers (and their partner or friend) won a residential cookery course at the prestigious Swinton Park Hotel Cookery School in North Yorkshire, where Rosemary Schrager's TV series School for Cooks is filmed.
Delicious
Readers of the top foodie magazine Delicious, also had the chance to win a fabulous weekend cookery course for two people at the Swinton Park Hotel along with sets of Pyrex.
Take a Break
Take a Break had 12 National Baking Week Prize Packs to give away. These prize packs included, Pyrex non-stick bakeware, The Philadelphia Cookbook, Lyle's golden syrup, black treacle and recipe book, Allinson flours, The Big Book of Bread and Schwartz herbs and spices.
Tesco Food Club
The October magazine for Tesco Food Club subscribers offered readers the chance to win a cookery course for 2 people at the Swinton Park Cookery School or one of 5 runner-up prizes of Pyrex ovenware.
Pick Me Up
Pick Me Up magazine had 10 National Baking Week prizes to give away worth £100 each, including sets of Pyrex non-stick metal bakeware, the Philadelphia Cookbook, Allinson Flours and The Big Bread Book, a selection of Schwartz herbs and spices, Lyle's Golden Syrup, Black Treacle and The Golden Syrup Cookbook.
Yours
Yours magazine also had 10 National Baking Week prizes to give away worth £100 each, including Pyrex non-stick metal bakeware, the Philadelphia Cookbook, Allinson's Flours and The Big Bread Book, a selection of Schwartz herbs and spices, Lyle's Golden Syrup, Black Treacle and the Golden Syrup Cookbook. Besides the Baking Week goodies, one lucky reader won a star prize which was a 900w Kenwood FP730 Multi Pro food processor with a 3L bowl, 1.5L juicer and easy-clean design.
Special offers were also in place to help you get baking!
Over 100,000 copies of our National Baking Week recipe booklet were distributed.
The National Baking Week recipe booklet was available with special October issues of SHE Magazine and was also available within selected Pyrex Centre cookshops.
100 Free Clubcard Points for Tesco Food Club Subscribers.
100,000 lucky subscribers to Tesco Food Club received 100 free Club Card Points when they spent £4 on Pyrex.
Tesco customers were offered 30p off Philiadelphia when they purchased a Pumpkin!
Customers purchasing a Pumpkin from Tesco's Fresh Produce Section ready for Halloween received a coupon to save 30p on Philadelphia.
30p off pieces of Pyrex with British Lion Eggs.
Coupons offering 30p off any piece of Pyrex were included with selected 6-packs of ‘Big and Fresh' British Lion Eggs. These were available at Tesco, Morrison's, Sainsbury's, Asda and Co-op stores.
30p off Philadelphia with Morrison's Potatoes.
Coupons offering 30p off Philadelphia were available on selected packs of Morrison's own brand potatoes
